Beginner’s Guide to Google Analytics Attribution Models
June 12, 2018 by Sphoorti Bhandare, Guest authorMarketers are now facing a big challenge: To prove if and how digital marketing campaigns boost sales and revenue. Google Analytics Attribution Models can help. Basically, if you can identify which channel’s influence prospects to convert, then your marketing investments and resources will improve.Google Analytics’ attribution models help you … Read more Beginner’s Guide to Google Analytics Attribution Models