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The MarTech Wiz Blog covers all aspects of MarTech, Marketing Technology
Guest post by Ash Salleh | July 28, 2019 A mile a minute. That’s how fast digital disruptions are changing the way we do business. As soon as owners catch up with the latest technological change, another one comes along that renders their business models obsolete. But just because digital innovations “disrupt” doesn’t mean they are bad … Read more Digital Marketing Funnel: Past and Present Development
February 18, 2019 by Kayla MatthewsVoice marketing took off in significant ways thanks to the increase of smartphones and smart speakers with voice recognition capabilities. Successful voice marketing means understanding how people like to use voice recognition technology and catering marketing strategies to those habits. As such, people can use their gadgets in ways they … Read more 6 Brands That Are Successfully Strategizing for Voice Marketing
What is CHILI publisher?CHILI publisher is the Universal Graphics Engine for Enterprise companies. What does that mean exactly? Think of it as software to create smart artwork and marketing materials. CHILI publisher can help improve the process and workflow of creating lots of graphic files with slight variations like dimensions, language, or even more complex elements. It will … Read more CHILI publisher: Create marketing materials the smart way
Do you use Google Analytics or maybe Adobe Analytics? You probably do as these are standards in the toolkits of most modern digital marketers.These web analytics tools are good at several things: Tracking user actions like page views, showing which channel the visitor found you from, even measuring how long people watch a video. A … Read more Use Task Analytics for a Better Digital Experience
June 12, 2018 by Sphoorti Bhandare, Guest authorMarketers are now facing a big challenge: To prove if and how digital marketing campaigns boost sales and revenue. Google Analytics Attribution Models can help. Basically, if you can identify which channel’s influence prospects to convert, then your marketing investments and resources will improve.Google Analytics’ attribution models help you … Read more Beginner’s Guide to Google Analytics Attribution Models
We recently hosted a great webinar on incorporating data science into marketing entitled “Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science.” You can find the video replay and slides below. If you are in marketing analytics, you know how ground-breaking the topic of data science is to the field. But … Read more Stop Reacting & Start Predicting: Take Control of your Marketing Performance with Data Science
We recently hosted a great webinar on “Actionable Voice Search SEO Recommendations to Optimize for Position V.” Please find the video replay and slides for this recent Voice SEO Webinar below. If you are into SEO, you probably know one of hottest topics is Voice Search. In this MarTech Wiz webinar “Actionable Voice Search SEO Recommendations to … Read more Actionable Voice Search SEO Recommendations to Optimize for Position V
Yes, RallyMind is an elegant and powerful new tool in the landing page space. But it might not be right for you… See, RallyMind is not just another landing page builder. It’s different.Some companies need only a few landing pages…in this case, the usual tools will do. BUT if you have A LOT of landing pages, then … Read more RallyMind: Control your trove of landing pages with Google Sheets
Google AdWords is powerful. It accounts for the vast majority of search marketing and a huge chunk of digital ad spend. But are you optimizing AdWords for your business? If you aren’t using SKAG, you may not be. The SKAG (Single Keyword Ad Group) concept is an innovative method to try with AdWords We will show you how to … Read more Aori: Easily Create and Optimize SKAG AdWords Campaigns
Don’t rely on just one tool for keyword research.You want to approach keyword research from many angles. To get a full list of killer keywords for SEO, use several sources. Every tool works differently. The more keywords you uncover the better your SEO will be.But all these tools…how about the cost?We got you.All four tools … Read more SEO Keyword Research Guide: Compile a Killer List of Keywords for Free